The Intangibles: A Festival for All Creators
Connecting People, Brands, and Ideas
What is it?
The Intangibles is more than just marketing, it’s about building real connections. It’s a fresh approach that brings your brand closer to the hearts of your audience, both online and offline. Through creative strategies, heartfelt social bonds, and authentic digital interactions, The Intangibles helps your brand feel seen, heard, and felt. It’s about touching lives, sparking emotions, and making sure your message resonates long after the first impression.
The Purpose
As the world moves from Web 2.0 to Web 3.0, The Intangibles helps brands stay ahead of the curve. It’s about more than just staying relevant—it’s about building a strong presence that lasts and truly resonates with people.
The Origin
The idea comes from the story of a hardworking man who never sought recognition for his talents, but whose quiet strength inspired those around him. The creator, inspired by his father, wanted to create something that made people feel seen and valued. The Intangibles is a tribute to anyone who’s ever worked hard, dreamed big, and stayed true to their craft.
The Intangibles: A Festival for All Creators
COMING SOON
Collaborator
Paper Plane’s Branding Campaign
Paper Plane’s branding campaign is a test drive initiative designed to spark curiosity and awareness about the company.
Paper Plane’s Branding Campaign
The idea comes from the story of a hardworking man who never sought recognition for his talents, but whose quiet strength inspired those around him. The creator, inspired by his father, wanted to create something that made people feel seen and valued. The Intangibles is a tribute to anyone who’s ever worked hard, dreamed big, and stayed true to their craft.
Our Collaborators
Origami Academy
Origami is a place to gather all Origami enthusiasts to learn, share and promote origami in Malaysia and won The Malaysia Book of Records for two times.
What They’re Looking For?
Origami has a rich history, but today’s younger generation is losing touch with it. The art is missing teachers, mentors, and creators to keep it alive. That’s where we come in.
Our Move
Origami has a rich history, but today’s younger generation is losing touch with it. The art is missing teachers, mentors, and creators to keep it alive. That’s where we come in.
The Origin
We’ve partnered with Origami to create a campaign that brings this tradition into the modern world. Instead of your usual flyer, these are origami flyers—paper that can be folded into beautiful earrings! It’s simple, hands-on, and a fun way for young people to engage with the art.
This isn’t just about creating something beautiful—it’s about reconnecting with culture in a way that feels fresh and exciting. We’re giving young people the chance to explore origami, express their creativity, and wear their art proudly.
Through this collaboration, we’re not just reviving origami—we’re sparking a movement that’s fun, modern, and all about making culture your own.
GALLERY
